{"title":"friends \u0026 family sale","description":"\u003cp\u003eTake up to 40% off a carefully curated selection of organic cotton and merino essentials, including sleepwear, bedding, skincare and furniture. Thoughtfully made pieces at 20–40% off, designed to nurture your baby naturally. The perfect time to mindfully stock up on everyday organic essentials.\u003c\/p\u003e","products":[{"product_id":"pepi-cardigan-natural","title":"Pepi Cardigan","description":"Ko te taenga mai o te pepi he timatanga motuhake, he taonga ora hei whakanui, hei manaaki. Ehara nga kakahu tuatahi i te mea noa, engari he awhi mahana, he korero tuku iho e kawe ana i te aroha me te hononga ki te whanau.\n\nThe arrival of a baby is a special beginning, a treasured life to be celebrated and cherished. The first garments are not just clothing; they are a warm embrace, a story passed down, carrying love and a connection to family.\n\nOur Pepi Cardigan will keep your little one toastie throughout the winter months. Knitted with 100% organic cotton and featuring a garter stitch pattern, this classic cardigan can be worn on its own or as a layering piece. Pair with our Pepi Rompers for a matching outfit. \n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* garter stitch knit\n* corozo nut buttons\n* style NB11869","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758533763237,"sku":"9420076237482","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758533796005,"sku":"9420076237499","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758533828773,"sku":"9420076237505","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758533861541,"sku":"9420076237512","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/NB11869_Natural_PEPI_CARDIGAN.png?v=1776140233"},{"product_id":"cotton-drawstring-pants-navy-stripe","title":"Cotton Drawstring Pants","description":"As babies spend most of their first weeks and months drifting in and out of sleep, they need comfortable clothes. These pants have soft elastic around the waist and a drawstring to ensure the perfect fit. Featuring a cuffed tapered leg that can be folded up or down. One of our most popular styles for every day wear, baby will be cosy and snug. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* Elastic and drawstring waist\n* Roll down cuff leg\n* NB11701","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":45758534156453,"sku":"9420021685290","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758534189221,"sku":"9420021685306","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758534221989,"sku":"9420021685313","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758534254757,"sku":"9420021685320","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758534287525,"sku":"9420021685337","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/DRAWSTRING_PANTS_Navy_Stripe-Web-front_f338e259-cf33-448b-a748-82eeef8b3c05.png?v=1762743145"},{"product_id":"cotton-knotted-beanie-natural","title":"Cotton Knotted Beanie","description":"Keep baby covered top to toe with our organic cotton accessories. The knotted beanie is adjustable to ensure the perfect fit, and is an essential to prevent heat loss.\n To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* Adjustable knotted top \n* Folded hem detail","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758535598245,"sku":"9420021645218","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758535631013,"sku":"9420021610803","price":19.95,"currency_code":"NZD","in_stock":false},{"title":"0-6M","offer_id":45758535663781,"sku":"9420021610728","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/COTTON_KNOTTED_BEANIE_Natural-Web-front.png?v=1753753164"},{"product_id":"chamomile-and-lavender-soap-none","title":"Chamomile and Lavender Soap","description":"A gentle plant \u0026amp; mineral based soap infused with botanical extracts of chamomile and lavender flowers to delicately cleanse while nourishing and protecting the skin without stripping it of its natural oils. Contains chamomile to ease tension and create calmness, lavender to cleanse and balance and Manuka honey which acts as a natural antiseptic. Mild and gentle on baby's skin. \n\n*made in New Zealand \n*contains chamomile, lavender and manuka honey \n*free from artificial fragrance \n*size: 100g \n*ingredients: Sodium Palmate, Sodium Palm Kernelate^, Aqua (Water), Glycerin, Sorbitol^, Lavandula Angustifolia Oil (Lavender Oil), Sodium Chloride (Salt), Anthemis Nobilis extract (Roman Chamomile extract), Leptospermum Scoparium Mel (Organic Manuka Honey), Tetrasodium EDTA, Tetrasodium Etidronate. ^vegetable derived \u0026amp; ethically sourced","brand":"Nature Baby","offers":[{"title":"100g","offer_id":45758536777893,"sku":"9420026063499","price":9.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORG_LAVENDER_CHAMOMILE_SOAP_None-Web-front.png?v=1770771665"},{"product_id":"long-sleeve-river-tee-red-sailor-stripe","title":"Long Sleeve River Tee","description":"Our classic River Tee with long sleeves for easy seasonal layering. 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To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib \n* Crew neck\n* NB118329","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":45758548410533,"sku":"9420056404187","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758548443301,"sku":"9420056404194","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758548476069,"sku":"9420056404200","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"3Y","offer_id":45758548508837,"sku":"9420056404217","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"4Y","offer_id":45758548541605,"sku":"9420056404224","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"5Y","offer_id":45758548574373,"sku":"9420076223935","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/LONG_SLEEVE_RIVER_TEE_Red_Sailor_Stripe-Web-front_50d7bd94-73f4-4398-9b67-cd47a6ec1c79.png?v=1768446808"},{"product_id":"organic-cotton-merino-sleeping-bag-grey-marl-stripe","title":"Organic Cotton \u0026 Merino Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. Designed to provide the ultimate sleeping experience for baby, while still proving to be practical. No more wriggling out of the blankets for a better night’s sleep for the whole family. Designed with a travel slot so baby can be transported from cot to car seat to pram without the need to remove the sleeping bag. \n\nOur Organic Cotton and Merino Sleeping Bag has an organic cotton rib outer and certified ZQ merino wool lining. A long YKK zip opens from underneath the arm, allowing the sleeping bag to be opened right out for easy dressing, airing and laundering. Recommended for use in temperatures from 18-23 degrees.\n\n* 100% organic cotton outer \n* 100% certified ZQ merino wool lining\n* YKK snap domes on shoulder \n* Full zip feature \n* Travel slot \n* Meets New Zealand Children's Sleepwear Safety Regulations \n* Recommended for use in temperatures 18-23 degrees. \n* Comes with drawstring bag for easy travelling and storage \n* CAUTION: KEEP AWAY FROM HEAT AND FLAME\n* NB11173","brand":"Nature Baby","offers":[{"title":"2Y","offer_id":45758548705445,"sku":"9420076260534","price":209.95,"currency_code":"NZD","in_stock":true},{"title":"3-24M","offer_id":45758548738213,"sku":"9420076260480","price":189.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORGANIC_COTTON_MERINO_SLEEPING_BAG_Grey_Marl_Stripe-Web-front_506f26e9-9452-4ac4-b274-e3574101703d.png?v=1770772501"},{"product_id":"welcome-home-gift-set-petite-pear-print","title":"Welcome Home Gift Set","description":"Whether you're welcoming the newest addition to your family or searching for the perfect gift, our Welcome Home Gift Set is the ideal choice for new parents. This bundle includes essential organic styles for bringing baby home and includes a Kimono Bodysuit, Knotted Beanie, Footed Rompers and Wrap.\n\nThe Kimono Bodysuit with its cross over design allows for easy dressing of precious newborn or prem babies, while the Footed Rompers have a soft waist ensuring tummies are kept comfortable. \n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* Kimono Bodysuit, Knotted Beanie, Footed Rompers and Wrap\n* Essential styles for bringing Baby home","brand":"Nature Baby","offers":[{"title":"PREM","offer_id":45758554046629,"sku":"9420076248143","price":99.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":45758554079397,"sku":"9420076248129","price":99.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758554112165,"sku":"9420076248136","price":99.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/WELCOME_HOME_BUNDLE_Petite_Pear_Print-Web-front.jpg?v=1755730084"},{"product_id":"sunday-pants-thyme","title":"Sunday Pants","description":"Made from our stretch jersey cotton, these pants are soft, durable, and stretchy while still holding their shape. Soft elastic around the waist with an added drawstring to ensure the perfect fit. Featuring a tapered leg with roomy hips. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 95% organic cotton, 5% elastane stretch jersey  \n* elastic and drawstring waist \n* tapered leg\n* NB11703","brand":"Nature Baby","offers":[{"title":"3-6M","offer_id":45758556307621,"sku":"9420056397076","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758556340389,"sku":"9420056397083","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758556373157,"sku":"9420056397090","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758556405925,"sku":"9420056397106","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"3Y","offer_id":45758556438693,"sku":"9420056397113","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"4Y","offer_id":45758556471461,"sku":"9420056397120","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"5Y","offer_id":45758556504229,"sku":"9420056423942","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/SUNDAY_PANTS_Thyme-Web-front.png?v=1770772140"},{"product_id":"pointelle-long-sleeve-bodysuit-natural","title":"Pointelle Long Sleeve Bodysuit","description":"Our classic style bodysuit made in our beautiful pointelle fabric. This beautiful knitted fabric has a nostalgic quality and is super soft and stretchy, making it the perfect fabric for little ones. Featuring easy snap domes and an envelope neck for easy changing. Made from organic cotton. To minimise shrinkage, this fabric has been pre-washed. \n\n* GOTS certified CU 862149\n* 100% organic cotton pointelle\n* envelope neckline\n* easy snap YKK domes\n* NB11544","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758564860069,"sku":"9420021711616","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758564892837,"sku":"9420021671835","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758564925605,"sku":"9420021671842","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758564958373,"sku":"9420021739030","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758564991141,"sku":"9420056365860","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/S_BODYSUIT_POINTELLE_Natural-Web-front.png?v=1753753088"},{"product_id":"hooded-towel-pear-print","title":"Hooded Towel","description":"Wrap baby up nice and snug with this soft and luxuriously fluffy organic cotton beach or bath towel. 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Made in our beautiful pointelle fabric which has a nostalgic quality and is super soft and stretchy.  To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton pointelle\n* Easy snap YKK domes \n* Raglan sleeves\n* NB11602","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758565449893,"sku":"9420056317944","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758565482661,"sku":"9420056317951","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758565515429,"sku":"9420056317968","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/S_KIMONO_BODYSUIT_POINTELLE_Natural-Web-front_56db79d6-6685-4030-8f3d-908a9ff74943.png?v=1753753160"},{"product_id":"dune-blanket-thyme-check","title":"Dune Blanket","description":"A beautiful and versatile blanket for all seasons. 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To minimise shrinkage, this fabric has been pre-washed.   \n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* YKK dome closure \n* envelope neckline","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758577574053,"sku":"9420056336952","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758577606821,"sku":"9420021608282","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758577639589,"sku":"9420021608299","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758577672357,"sku":"9420021608275","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758577705125,"sku":"9420056401711","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/SINGLET_BODYSUIT_Natural-Web-front.png?v=1753753161"},{"product_id":"quilted-play-mat-feather","title":"Quilted Play Mat","description":"A playtime essential, our Quilted Play Mat is perfect for baby’s tummy time or under a play gym. Made from a lightweight material and accompanied by a drawstring travel bag, this play mat is easy to transport to and from playdates. When not in use, simply fold the mat and keep it in the drawstring travel bag for easy storage. Comfortable and convenient, you will find yourself reaching for this play mat time and time again. \n\nThis is an oversized item with additional freight charges \u0026amp; economy delivery only\n\n* 100% organic cotton outer  \n* 100% recycled polyester inner\n* 100% organic cotton binding \n* Lightweight for easy transport and washing\n* Size: 120cm x 120cm\n* Comes with drawstring travel bag","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":45758643306661,"sku":"9420056419440","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/QUILTED_PLAY_MAT_Feather-Web-front.png?v=1753753167"},{"product_id":"quilted-cotton-merino-duvet-sleeping-bag-feather","title":"Quilted Cotton \u0026 Merino Duvet Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. 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Designed to provide the ultimate sleeping experience for baby, while still proving to be practical. No more wriggling out of the blankets for a better night’s sleep for the whole family. Designed with a travel slot so baby can be transported from cot to car seat to pram without the need to remove the sleeping bag. The Organic Cotton Sleeping Bag has two layers of organic cotton - cotton rib outer and jersey cotton inner. A long YKK zip opens from underneath the arm, allowing the sleeping bag to be opened right out for easy dressing, airing and laundering. Recommended for use in temperatures from 22-30 degrees.\n\n* GOTS certified CU 862149\n* 100% organic cotton \n* Travel slot \n* YKK snap domes on shoulder\n* YKK snap domes at armholes to adjust size\n* Long YKK zip\n* Meets New Zealand Children's Sleepwear Safety Regulations \n* Recommended for use in temperatures 22-30 degrees\n* Comes with drawstring bag for easy travelling and storage \n* CAUTION: KEEP AWAY FROM HEAT AND FLAME\n* NB11163","brand":"Nature Baby","offers":[{"title":"3-24M","offer_id":45758820614309,"sku":"9420076264846","price":99.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORGANIC_COTTON_SLEEPING_BAG_Nettle_Twin_Stripe-Web-front.png?v=1771198984"},{"product_id":"cotton-wrap-tiki-print","title":"Cotton Wrap","description":"Our much loved cotton wraps are an essential for baby. A generous sized wrap, super stretchy with multi-use for bedding, feeding and tummy time. They feature a contrasting natural stitch trim. Made from 100% organic cotton, these wraps are beautifully soft and breathable. To minimise shrinkage, this fabric has been pre-washed. Wraps also available in merino wool and muslin.\n\n* GOTS certified CU 862149\n* 100% organic cotton jersey\n* overlocked edge with contrasting stitching\n* size approx 100 x 100cm","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":45758824480933,"sku":"9420021678605","price":44.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/WRAP_Tiki_Print-Web-front.png?v=1753753165"},{"product_id":"laundry-liquid-none","title":"Laundry Liquid","description":"A gentle, effective laundry wash crafted in New Zealand with plant-based ingredients. Designed to care for your family’s garments through everyday life. Lightly scented with lemongrass and enriched with kawakawa extract for a naturally fresh, clean finish.\n\n\nDetails\n\n• 1L \/ 33.8 fl.oz\n\n• Made in New Zealand\n\n• For machine washing: pour 50ml into the dispenser or drum and wash as usual\n\n• For hand washing: dilute 20ml in warm water, gently wash or soak, then rinse and dry as usual\n\n• A patch test is recommended before use. In the unlikely event of a negative reaction, discontinue use and consult your medical professional\n\n\nIngredients:\n\nAqua (Water), Sodium Laureth Sulfate (plant based), Lauryl Glucoside (plant based), Sodium Chloride (Salt).\nBelow 1%: Benzyl Alcohol^, Alcohol Denat., Cymbopogon Citratus Leaf (Lemongrass) Stem Oil, Macropiper Excelsum (Kawakawa) Leaf Extract, Glycerin (plant based), Dehydroacetic Acid^, Citral (plant based), Geraniol (plant based), Limonene (plant based), Linalool (plant based).\n^Preservative globally approved for Natural Products","brand":"Nature Baby","offers":[{"title":"1L","offer_id":45758825529509,"sku":"9420076274968","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/LAUNDRY_LIQUID_None-Web-front.png?v=1763679129"},{"product_id":"dobby-snuggle-natural","title":"Dobby Snuggle","description":"The Dobby Snuggle is the perfect toy for new babies. 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Approved against AS\/NZS toy safety standards.\n\nComforters can be introduced at birth for cuddling and settling children, however, should not be left in the cot after the infant has fallen asleep until after 7 months of age. \n\n* GOTS certified CU 862149\n* 100% organic cotton muslin \n* size approx 28cm high by 23cm wide when knotted\n* machine washable","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":45758833164453,"sku":"9420076232838","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/DOBBY_SNUGGLE_Natural-Web-front.png?v=1753753175"},{"product_id":"fitted-sheet-jersey-nettle-pinstripe","title":"Fitted Sheet Jersey","description":"The purest natural sheets available in luxuriously soft, fine and breathable jersey knit fabric. 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To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton pointelle\n* raglan sleeves \n* YKK domes around legs","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758846173349,"sku":"9420076221382","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758846206117,"sku":"9420076221399","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758846238885,"sku":"9420076221405","price":44.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/KIMONO_STRETCH_GROW_POINTELLE_Thyme-Web-front.png?v=1753753180"},{"product_id":"cotton-sleeping-bag-grey-marl-stripe-1","title":"Cotton Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. 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