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digital marketing manager/ full time
Auckland, New Zealand

At the Nature Baby support office, we live by our core values of innovation, authenticity, optimism, empathy and community. Our purpose-driven team operates in a high performance culture, adding to the world rather than taking away, to nurture and preserve our planet for the next generation. With strong leadership, support and structure the Nature Baby journey continues to grow globally. Nature Baby retails via their own flagship stores in Australia and New Zealand, wholesale including store within store concepts and global e-commerce sites - with a collection that spans the baby and parent categories whilst always true to our sustainable heart.

We are looking for Digital Marketing Manager to join us as we enter into a new phase of international growth. You will play a pivotal role in shaping and executing our digital marketing strategies to drive revenue growth, enhance brand visibility, and maximise our reach.

Day to day, your role will include, but is not limited to:

• Identifying and capitalising on digital opportunities to drive revenue growth, grow our global audience and increase brand awareness.
• Managing customer lists for a seamless and personalised experience across touchpoints, online and offline.
• Collaborating on engaging content strategies for social media and paid media efforts.
• Monitoring and optimising digital campaigns to maximise omnichannel growth.
• Efficiently allocating resources, optimising advertising spend for maximum ROI and audience reach.
• Using analytics tools to monitor performance, identify improvements, and achieve KPIs.
• Developing and managing relationships with performance marketing agencies.
• Leveraging opportunities for optimal ROAS and improved advertising performance.
• Creating and optimising ads using Google AdWords for enhanced campaign effectiveness.
• Using Google Analytics for valuable insights, tracking website performance, and comprehensive reporting.

What you'll bring:

• Minimum 3 years’ digital marketing experience with a successful campaign track record
• Proficient in social media management and analytics tools (Klaviyo, Google Analytics)
• Strong understanding of paid media platforms; SEM and SEO knowledge is advantageous
• Effective management of agency partnerships

To apply for this role please send your CV and cover letter telling us why you would be great for the role and would love to work with us: hiring@naturebaby.com


Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness.


Well made with the best materials. We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.


Only the essentials that you need. We focus on creating classic and practical styles that can be everyday essentials for your baby.


Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.